STOCKS & KARMA

Stocks&Karma

Brand Identity + Product Design

Overview

Stocks & Karma helps first-time investors learn the stock market through simulated investing, trusted advisor insights, and data-driven performance tracking before risking real money.

Client

Stocks & Finance

Year

2023-2024

Overview

Stocks & Karma is a fintech learning platform that helps first-time investors build confidence before risking real money. By combining simulated investing, advisor performance tracking, and social learning, the platform enables users to understand stock market behaviour in a safe, risk-free environment. I led the product strategy, UX research, interaction design, branding, and product experience.

The Challenge

Millions of aspiring investors are interested in the stock market but hesitate to begin because of limited financial knowledge and the fear of losing money. At the same time, the growing number of self-proclaimed financial influencers makes it difficult to distinguish genuine expertise from speculation. The challenge was to create a platform where users could learn, evaluate investment strategies, and build confidence before investing real capital.

The Solution

Stocks & Karma recreates the stock market using virtual currency, allowing users to follow experienced advisors, simulate investments, compare performance, and learn through observation rather than risk. Advisor recommendations are continuously evaluated against actual market outcomes, helping users identify consistent performers and make more informed investment decisions.

Key Features

Trade using virtual currency instead of real money
Follow and compare multiple investment advisors
Advisor credibility scores based on historical performance
Learn investment behaviour through simulation
Transition to real investing with greater confidence

Outcome

The project demonstrated how simulation-based learning can reduce the psychological barriers to investing. By focusing on education before execution, the concept encourages informed financial decisions rather than speculative trading. The product was successfully prototyped and validated as a proof of concept for future development.

My Role

I led the product from concept to prototype, conducting competitive research, defining the product strategy, mapping user journeys, designing the interaction flows, creating the visual identity, and developing a high-fidelity prototype for user testing and stakeholder presentations.