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2023
Zaki Ansari
2008
Ashutosh Sapru
2006
Wesley Wilkins
Years of Design
Design Director
Product Strategy • UX Leadership • Customer Experience • Brand Systems
Helping people navigate complexity through design.
With a multidisciplinary foundation in editorial design, publication systems, branding, and communication design, I now partner with organizations to define product strategy, UX, and design systems for digital products and services people trust and enjoy.
My perspective on design was shaped long before digital products became my focus. Growing up in my father’s publishing studio taught me that good design isn’t about decoration—it’s about helping people understand information, make better decisions, and navigate complexity.
That foundation still shapes the way I work today. Whether I’m defining product strategy, designing digital experiences, or building brand systems, I believe the role of design remains the same: helping people navigate complexity with experiences that are clear, intuitive, and genuinely useful.
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About Me
Core Capabilities
Special Skills
I am open to learn new things
I believe growth comes from continuous learning. Whether mastering new design trends, exploring emerging technologies, or refining my skills, I stay curious and open to new ideas—always evolving to create better, more impactful work.
Adobe Illustrator
95%
Adobe Indesign
95%
Adobe Photoshop
90%
Figma
80%
After Effects
60%
WordPress
60%
HB Design Pvt. LTD.
Creative Director
2024-PRESENT
Sigmoid Frogs
Head of Design
2020 - 2023
HB Design Pvt. Ltd.
Creative Director
2009-2020
Grazia - Italian Fashion Magazine
Art Director
2008 - 2009
Hindustan Times - Cafe
Assistant Art Director
2006 - 2008
FCB HORIZON - Dubai, UAE
Art Director
2000 - 2006
Experience
Let's work together.
Every role in my career has built upon the previous one—from editorial design and branding to leading product strategy and customer experience for digital products.
Testimonials
2023
PARTNER AT SIGMOID FROGS
Partner at Sigmoid Frogs
During his time at Sigmoid Frogs, Sajid brought clarity, leadership, and a strong product mindset to every engagement. He has a rare ability to connect user needs with business goals, guiding multidisciplinary teams toward thoughtful, intuitive solutions. His contribution extended well beyond design execution—he helped shape products that delivered meaningful value for both customers and the business.
2008
HEAD OF DESIGN, HINDUSTAN TIMES GROUP
Head Of Design, Hindustan Times
Sajid has an exceptional understanding of editorial design and visual storytelling. His ability to organize complex information into engaging, reader-focused experiences consistently elevated the quality of our publications. Beyond his design skills, he was a collaborative partner who brought clarity, discipline, and fresh thinking to every project.
2006
ASSOCIATE CREATIVE DIRECTOR,
FCB HORIZON ADVERTISING
Associate Creative Director
Sajid combines strategic thinking with outstanding creative execution. Whether developing campaigns or leading complex design initiatives, he approaches every challenge with curiosity, professionalism, and a relentless focus on quality. His ability to move effortlessly between creative vision and practical problem-solving made him an invaluable collaborator.