Gynoveda
Brand Identity
- BRANDING
- IDENTITY DESIGN
Overview
Gynoveda bridges Ayurveda and technology — creating a modern health brand that speaks to women’s real needs with empathy, expertise, and trust.
Year
2019
Client
Gynoveda
Main Goal
Our objective was to build a brand that redefines how women engage with wellness and reproductive health. The challenge was not just to design a visual identity, but to create a language of empathy, trust, and empowerment in a space often constrained by stigma and silence. The goal was to design a system that feels modern yet rooted, blending Ayurveda’s heritage with the clarity and credibility of contemporary science.
Process
We began by exploring the intersection of ancient wisdom and modern design, distilling Gynoveda’s essence into a visual and verbal language that balances softness with strength.
Our design approach centered around rhythm and balance, inspired by the natural cycles that define women’s wellness. This philosophy guided every design decision, from the circular form in the logo symbolizing continuity and renewal, to the calming yet confident color palette that evokes warmth, vitality, and authenticity.
Typography was chosen to convey accessibility and reassurance, while a system of organic forms, illustrations, and motion graphics expressed the brand’s holistic and human-centered ethos. Each design element was crafted to make Ayurveda approachable and relatable for today’s woman, blending science, femininity, and emotional authenticity in a way that feels natural and stigma-free.
Outcome
The result is a cohesive brand ecosystem that empowers women through both its message and its design. Gynoveda’s visual identity is now a mirror of its mission: clean, compassionate, and contemporary.
The brand experience extends seamlessly across packaging, digital platforms, and community content, reflecting a unified voice that is as grounded in tradition as it is progressive in spirit. Through thoughtful design and storytelling, we helped transform Gynoveda into a modern wellness brand that not only looks different but feels like a movement.
BRANDING
IDENTITY DESIGN
BRAND GUIDELINES
