DI NAPOLI

Overview

Created brand identity for an authentic nepolitano wood-fired pizza restaurant. The UPS of this restaurant was that the dough for the pizza was made by hand and not by using rolling pins, which normally everyone uses, and that become the key insight while designing this brand identity.

Client

di napoli

Year

2012-2013

Main Goal

We wanted to highlight the process of making the dough by hand as that was a very important aspect while making the pizzza and that became our key differentiator in the market and made it stand out as a true authentic neopolitano style wood fired pizza. And it delivered on taste as well.

Process

Keeping in mind that it was inspired from the origibal pizzas from “di napoli” we wante dth ekeep the colours which represents italy, mostly the reds ( think ferrari team red) and black stallion and greys and mosaic patterns which are found across various italians architecture.

Outcome

The restaurant was a a big hit, so was the entire restaurant design by us with the help of an architect by creating various moodboards. The branding stood out and the outlet was a hit for its authentic neopolitano style wood fired pizzas.