Puretech + Quantent
- SPACE DESIGN
Overview
Puretech and Quantent are digital agency and a SEO agency respectively. They recently acquired an 8000 sq ft new office and we got the opportunity to do their space branding.
Client
Puretech + Quantent
Year
2021
Main Goal
The theme of the space branding was how social media has evolved thru the years and how content delivery has changed with different platforms. Taking that as a hook we created all different types of creatives with milestone in digital landscape right at the entrance glass wall. The central theme of the design was inspired by the hexagonal lighting in the office and we wanted the carry the same them in our design. So we came up with the hexagonal grid which matches the lighting on the ceiling in the office.
Process
From creative wall graphics with motivational quotes from well known athletes to historians and interting mix of graphics
- Created an interactive wall “Whats your story” for all employees to write something on the wall.
- Created a tangram wall where employees can create shapes and play with it.
- Created a frosted pattern for all the glass door and cabins
Outcome
The employees were taken in for a surprise when they moved in thier new office. They all loved the vibrancy of the theme and also the interactive elements. That was our biggest compliment coming from the stakeholders.
SPACE BRANDING
GRAPHIC DESIGN
ENVIRONMENT DESIGN
What's Your Story wall - the idea behind this wall was to make it interactive and dynamic and not a static wall. So the employees can write anything they feel good about in the office or mention the name of "Employee of the month" or some Reward & Recognition program or anything else that everyone can relate in the office. We made this wall in hexagonal shape magnets, each hexagonal shape is a magnet and it sticks in that hexagonal grid on the wall. And we pasted a very thin metallic sheet on the wall and then covered that with our vunyl branding so it beocmes a magnetic wall. it was innovative and low cost idea to implement it and the client loved it.
