Puretech + Quantent
- ENVIRONMENT BRANDING
Overview
Puretech and Quantent are digital agency and a SEO agency respectively. They recently acquired an 8000 sq ft new office and we got the opportunity to do their space branding.
Client
Puretech + Quantent
Year
2021
Outcome
Rather than introducing a separate visual language, we chose to extend the architecture into the brand experience. During the design phase, we noticed the architect had incorporated a distinctive hexagonal lighting system throughout the ceiling. We adopted this geometric language as the foundation of the environmental branding, ensuring the graphics felt like a natural continuation of the space rather than decorative elements applied afterwards.
The hexagonal grid became the project’s unifying design system, appearing consistently across wall graphics, glass frosting patterns, wayfinding signage, meeting room graphics, restroom icons, and the interactive “What’s Your Story?” installation. This created a seamless dialogue between architecture and branding, transforming the office into a cohesive, immersive workplace where every touchpoint reinforced the same visual language.
The Challenge
Puretech Digital and Quantent were relocating to a new 8,000 sq. ft. headquarters and wanted the workplace to reflect their culture, creativity, and evolution as digital-first companies. The challenge was to transform the office into a branded environment that inspired employees while communicating the agencies’ identity to clients and visitors.
The Solution
We developed an environmental branding system inspired by the evolution of digital communication. Using the office’s existing hexagonal architectural language as a foundation, we created graphics, installations, and interactive spaces that celebrated creativity, collaboration, and storytelling throughout the workplace.
Design Highlights
- Created a visual timeline showcasing the evolution of digital media and content.
- Designed a hexagonal graphic system inspired by the ceiling architecture.
- Developed interactive installations, including the “What’s Your Story?” collaboration wall.
- Designed a modular Tangram wall that encouraged creativity and employee engagement.
- Applied custom environmental graphics and frosted glass treatments across meeting rooms and workspaces.
Outcome
The new office became an extension of the companies’ brand rather than simply a workplace. The interactive installations encouraged employee participation, while the cohesive environmental graphics created a memorable experience for clients, visitors, and staff—receiving enthusiastic feedback from both employees and stakeholders.
My Role
My Contribution
I led the environmental branding strategy, concept development, graphic system, spatial storytelling, and visual design. Working alongside architects and the client team, I translated the agencies’ values into an immersive workplace experience that connected architecture with brand identity.
ENVIRONMENT BRANDING
EXPERIENCE DESIGN
DESIGN STRATEGY
"What's Your Story?" was designed as an interactive employee engagement wall rather than a static graphic installation. Using magnetic hexagonal tiles mounted on a concealed metal backing, employees could post messages, recognize colleagues, celebrate milestones, and share ideas. The installation became a constantly evolving reflection of the company's culture while remaining a simple and cost-effective design solution.
