Selected Projects
BRANDING
SACSS - NEW YORK
Created a brand identity that reflects SACSS's mission of empowering South Asian communities across New York. Designed a flexible visual system that communicates trust, inclusion, and cultural connection across every touchpoint.
PRODUCT DESIGN / UX RESEARCH
INDIA VOTES
Explored how blockchain and biometric authentication could improve trust and transparency in India's electoral process. Led product strategy, user research, and UX design for an IIT Hyderabad capstone project.
UI/UX DESIGN / BRANDING / PACKAGING
BLUPACK
Reimagined medication management through custom-packed prescriptions and a companion digital experience. Designed the product ecosystem, packaging, and mobile experience to improve medication adherence for patients and caregivers.
UI/UX DESIGN / BRANDING
BITPASS
Designed a decentralized identity platform that replaces passwords with biometric authentication and blockchain security. Led product strategy, UX, and brand identity to create a safer, passwordless digital experience.
BRANDING / UI UX DESIGN
STOCKS & KARMA
A social investing platform designed to help first-time investors build confidence through simulated trading, expert insights, and community learning. I led the product strategy, UX, and visual identity from concept to prototype.
SPACE BRANDING
PURETECH + QUANTENT
Transformed an 8,000 sq. ft. office into a branded workplace experience that reflects the culture of two digital agencies. Designed environmental graphics, signage, and spatial branding to bring their values to life.